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Peter van der Fluit

Peter van der Fluit is a principal with Chasm Group and joined the firm in 2014.  He is based in Amsterdam and focuses primarily on technology clients based in Europe.  An experienced high tech executive with 30 years of experience in sales, marketing and alliance leadership roles, Peter currently serves as advisor for Eseye, a UK based IOT company and is board member of Matchcode AG, a marketing services company based in Switzerland.  Peter is also a guest lecturer at the University of Amsterdam ABS business school where he teaches entrepreneurship and B2B marketing to MBA and MSc students.  

Client Experience

Peter works with client executives predominantly in Europe to advise them on disruptive innovation initiatives – from start-ups who must scale up – to large enterprises who must find sources of new growth.

Before Chasm Group

Most recently, Peter served as an internal consultant on GE’s industrial internet and FastWorks initiatives.  Prior, Peter was a vice president at HP where he was chief marketing officer of HP’s EMEA enterprise unit.  He has also served as CSO for HP’s software unit.  In addition Peter was chief operating officer at Cordys; general manager of licensing at TomTom; interim CEO of Matchcode; and global alliance director at SAP.


Peter holds a BBA from Nijenrode University in the Netherlands; and an MBA and MSc in Marketing, from Temple University in Philadelphia. Peter also attended Wharton’s Advanced Management Program. He is fluent in Dutch, English, and German.


Contact: pvanderfluit@chasmgroup.com .

San Francisco
2001 Junipero Serra Blvd, Suite 410
Daly City, CA 94014
info@chasmgroup.com | +1 650-312-1940
Richmond VA

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