By Philip Lay, Senior Advisor, The Chasm Group LLC
“Don’t be evil”. If the EU’s case is accurate, Google doesn’t seem to have stuck closely enough to the core principle it has publicly and internally espoused since 2000. In case you’ve been on vacation or asleep for the past week or so and have not heard the news, on June 27th Margrethe Vestager, the EU’s anti-trust commissioner, announced via press release a record €2.42 bn. ($2.8 bn.) fine against Google for abusing its market dominance in search by manipulating search results to favor its comparison shopping service over those of competitors such as Nextag, PriceGrabber, Shopping.com, and Shopzilla, as well as smaller sites like Kelkoo and Foundem that appear to have suffered greatly from Google’s alleged abuse while Google’s shopping service has reportedly grown as much as 45-fold in market share in the past three years or so.