By Paul Wiefels, Managing Director, Chasm Group LLC During the past 10 years, Marketing technology (“Martech”) applications have become numerous; so numerous that the “Martech 5000” now comprises 7000+ entrants. Dr. Philip Kotler of Northwestern University defines marketing as “the science…
This post originally appeared on PhilipLay.com. To read the post from the original source click here. Yes, another of those “keys to success” articles. I’m even using the magic number 7, as so many how-to books and articles have done…
By Paul Wiefels Decades ago, FCC chairman Newton Minow described American commercial television as “…a vast wasteland.” He could have been talking about yesterday’s Superbowl. Not the game, mind you. It was superb from kickoff to the final second. No, this year it was the…
Michael Eckhardt — Managing Director, Chasm Institute Japan has historically excelled at world class manufacturing. It’s a hardly disputed fact that no other country matches this amazing capability. Manufacturing lends itself to incremental improvement through quality principles like…
This post originally appeared on PhilipLay.com. To read the post from the original source click here. For the past few years I’ve been researching the marketplace and advising clients how to organize their resources effectively to ensure client success and…