This content originally appeared on the Get Amplified Podcast and features Chasm Group Managing Director, Paul Wiefels. Paul Wiefels, is a Master of GoToMarket strategy for the Tech Industry, we caught up with him to find out what should tech…
Tesla: Lessons in Strategy and Governance
By Philip Lay, Senior Advisor, The Chasm Group LLC An awful lot has been written about Elon Musk and Tesla in recent months from the now-notorious Q2 earnings call to the just-ended “going private” fiasco. Even more remains to be written about the daunting…
How Much is Too Much?
By Paul Wiefels, Managing Director, Chasm Group LLC During the past 10 years, Marketing technology (“Martech”) applications have become numerous; so numerous that the “Martech 5000” now comprises 7000+ entrants. Dr. Philip Kotler of Northwestern University defines marketing as “the science…
The Seven Habits of Highly Successful Enterprise SaaS Companies
By Philip Lay, Senior Advisor, The Chasm Group LLC Yes, another of those “keys to success” articles. I’m even using the magic number 7, as so many how-to books and articles have done in the past in emulation of Stephen Covey, whose wildly successful…
Superbowl 2018 Advertisements: “What Was That About?”
By Paul Wiefels Decades ago, FCC chairman Newton Minow described American commercial television as “…a vast wasteland.” He could have been talking about yesterday’s Superbowl. Not the game, mind you. It was superb from kickoff to the final second. No, this year it was the…
Can Japan Capture the Next Technology Wave?
Michael Eckhardt — Managing Director, Chasm Institute Japan has historically excelled at world class manufacturing. It’s a hardly disputed fact that no other country matches this amazing capability. Manufacturing lends itself to incremental improvement through quality principles like…
Land & Expand Strategy: Time to Get Serious about Customer Success!
For the past few years I’ve been researching the marketplace and advising clients how to organize their resources effectively to ensure client success and thus succeed in expanding adoption and engagement after first landing a new customer. Progress has been…