Tuning Your Strategy for Post-Covid Times
“You campaign in poetry. You govern in prose.”
– Mario Cuomo, former three-term governor of New York State, 1983-94
“If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”
– Albert Einstein
“Change does not roll in on the wheels of inevitability but comes through continuous struggle.”
– Martin Luther King, Jr.
My purpose here is to clarify why in today’s C19 downturn virtually every tech company needs to have a clear picture of how they fix critical breakages in one or more of their target customers’ business processes. In order to bring this concept to life it sometimes helps to use a metaphor such as the Leaky Pipe, which I’ll describe further down.